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Adventures in East Asia

Coca Cola Hotpot TV Advert in Hong Kong

 05 April, 2009
Sunday

When we're at home in Hong Kong, I tend to be on the laptop whilst Linh is watching all the Canto-soaps on tv. I'm listening rather than watching TV mostly. Which means I'm susceptible to picking up Cantonese slogans to further my "learning" of the language.

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In fond memory of my favourite Hong Kong tv advert with a fantastic end slogan so far, here it is with some details, screenshots and YouTube clip. It isn't that bad or cheesy however, but then the bar here might only challenge a limbo dancer. I've yet to see any advert that's blown me away.

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The "Coke X Hotpot" TV Commercial in Hong Kong

The "Coke X Hotpot" TVC, as part of its ongoing Coke with Food theme, features Canton pop stars Charlene Choi and William Chan to highlight the great chemistry of having hotpot with cool Coca-Cola.

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The 30-second TVC spot, rolled out in the middle of February 2009, shows Charlene and William eating hotpot dishes with friends in a restaurant. When their taste buds feel burning hot, they rush out for the cool sensation of ice-cold Coca-Cola.

"We leveraged on Hong Kong's winter eating culture of hotpot to communicate that Coca-Cola makes hotpot more enjoyable, both functionally and emotionally, and that the 'hot' sensory pleasure of hotpot goes even better with ice cold Coca-Cola," said spokesperson of Coca-Cola.

To coincide with the TVC launch, Coca-Cola invited more than 100 people to join a gimmicky hotpot gathering in a shopping mall, organised by PR agency Starbright Communications.

And here's the advert!




Links

Coke x Hotpot campaign

Coca-Cola | Hot Pot | Hong Kong

This entry posted in : Culture. Hong Kong.

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